SENIOR PRODUCT DESIGNER

SENIOR PRODUCT DESIGNER

Turning ambiguous product problems into buildable, durable systems.

Turning ambiguous product problems into buildable, durable systems.

I work across product architecture, interaction systems, visual craft, and engineering-close execution—and use AI to increase execution bandwidth without outsourcing judgment.

I work across product architecture, interaction systems, visual craft, and engineering-close execution—and use AI to increase execution bandwidth without outsourcing judgment.

View selected work

View selected work

About Wei

About Wei

FEATURED WORK / CURBWASTE + GROVE

FEATURED WORK / CURBWASTE + GROVE

Two cases. Different product constraints. The same standard of evidence.

Two cases. Different product constraints. The same standard of evidence.

FEATURED WORK / DEPTH

Decisions you can inspect.

Decisions you can inspect.

Two full cases show how I clarify product models, carry decisions into reusable systems, and stay close to implementation.

Two full cases show how I clarify product models, carry decisions into reusable systems, and stay close to implementation.

CURBWASTE / OPERATIONAL PRODUCT

Turning ambiguous operational requirements into testable workflows.

Turning ambiguous operational requirements into testable workflows.

Operational Product · Product Judgment · Responsive Systems


Work interaction modeling, Inspection Report, and a reusable UI foundation made the redesign testable.

View CurbWaste case

View CurbWaste case

GROVE / MATURE COMMERCE PRODUCT

Extending a mature commerce product through modeling, platform judgment, and implementation quality.

Extending a mature commerce product through modeling, platform judgment, and implementation quality.

Mature Product · Implementation Judgment · Engineering Partnership


Order History modeling, native states, and real-build review carried product quality beyond the handoff.

View Grove case

View Grove case

SELECTED RANGE / BREADTH

Different contexts. The same standard of judgment.

Different contexts. The same standard of judgment.

Four compact signals of AI-native product thinking, long-term system stewardship, 0→1 architecture, and end-to-end visual craft.

Four compact signals of AI-native product thinking, long-term system stewardship, 0→1 architecture, and end-to-end visual craft.

01 / ANCHOR

AI-native collector workflow

Building a collector workflow where AI output stays reviewable, correctable, and separate from durable product truth.

AI-native product judgment · Independent build · Product architecture

02 / HIBBETT

System modernization at scale

Years of commerce product work expanded into system modernization, engineering translation, and Design QA.

Long-term stewardship · Systems + scale · Implementation responsibility

03 / MALIBLE

0→1 advertising-management platform

Defining the product architecture for a new platform with complex campaign, asset, and approval workflows.

0→1 product architecture · Complex workflows · Cross-functional definition

04 / COLLECTTOPIA

Brand direction through Framer launch

Taking a collector event from visual direction through responsive design and an independent Framer launch.

Visual craft · Independent ownership · End-to-end build

CAPABILITIES / ACROSS THE WORK

Capabilities, proven across the work.

Capabilities, proven across the work.

01 / PRODUCT ARCHITECTURE

Complex workflows, product models, states, and rules.

EVIDENCE / CurbWaste · Malible · Anchor · Hibbett

02 / SYSTEMS + SCALE

Reusable models, source-of-truth structures, design systems, and continuity.

EVIDENCE / Hibbett · CurbWaste · Anchor

03 / IMPLEMENTATION JUDGMENT

Engineering collaboration, real-build review, QA, and platform behavior.

EVIDENCE / Grove · Hibbett · CurbWaste

04 / VISUAL CRAFT + INTERACTION

Consumer UI, hierarchy, motion, and interaction detail.

EVIDENCE / Grove · Hibbett · Collecttopia

Four capability areas, each grounded in named project evidence rather than abstract labels.

Four capability areas, each grounded in named project evidence rather than abstract labels.

ABOUT / WORKING MODEL

Purpose before artifact. Judgment stays with me.

Purpose before artifact. Judgment stays with me.

01 / PURPOSE BEFORE ARTIFACT

I begin by making the product decision legible: what the model must explain, which states matter, and what the evidence changes.

02 / ACCOUNTABLE AUTHORSHIP

I use AI and production tools to expand execution bandwidth while keeping product judgment, evidence standards, and final craft accountable.

I work from product truth toward the interface—using tools to extend execution, not replace judgment.

I work from product truth toward the interface—using tools to extend execution, not replace judgment.

More about how I work

More about how I work

NEXT / COLLABORATION

Let’s make the difficult part legible.

Let’s make the difficult part legible.

Let’s make the difficult part legible.

Available for Senior Product Designer roles where product structure, craft, and implementation all matter.

Available for Senior Product Designer roles where product structure, craft, and implementation all matter.

Start a conversation

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