ABOUT / HOW I THINK

I design from the underlying problem, not the requested artifact.

I design from the underlying problem, not the requested artifact.

I clarify what needs to stay true, make the trade-offs concrete, and carry the decision through implementation.

I clarify what needs to stay true, make the trade-offs concrete, and carry the decision through implementation.

THE QUESTIONS BEFORE THE SCREEN

THE QUESTIONS BEFORE THE SCREEN

01

PURPOSE

What job is the requested artifact actually doing?

02

CONSTRAINTS

Which limits are real, and which are inherited assumptions?

03

INVARIANTS

What must remain true even if the interface changes?

04

IMPLEMENTATION

Will the intended behavior survive the build?

FROM STRUCTURE TO SHIPPED BEHAVIOR

FROM STRUCTURE TO SHIPPED BEHAVIOR

Then I work from product structure toward interaction detail—and stay close enough to implementation to see whether the intended behavior survives.

Then I work from product structure toward interaction detail—and stay close enough to implementation to see whether the intended behavior survives.

01 / PRACTICE EVOLUTION

A practice built across disciplines.

Visual communication taught me hierarchy and editorial judgment. Product work added interaction systems, complex workflows, engineering collaboration, and implementation accountability.

Visual communication taught me hierarchy and editorial judgment. Product work added interaction systems, complex workflows, engineering collaboration, and implementation accountability.

Visual communication taught me hierarchy and editorial judgment. Product work added interaction systems, complex workflows, engineering collaboration, and implementation accountability.

01 / VISUAL COMMUNICATION

01 / VISUAL COMMUNICATION

VISUAL COMMUNICATION

Typography, editorial structure, and the discipline of making meaning visible.

02 / INFORMATION EXPERIENCE

INFORMATION EXPERIENCE

Turning dense information and competing signals into usable hierarchy.

03 / PRODUCT SYSTEMS

03 / PRODUCT SYSTEMS

PRODUCT SYSTEMS

Modeling workflows, states, rules, and reusable interaction patterns.

04 / IMPLEMENTATION-CLOSE DESIGN

IMPLEMENTATION-CLOSE DESIGN

Working with engineering and reviewing whether product intent survives the build.

05 / AI-NATIVE BUILDING

05 / AI-NATIVE BUILDING

AI-NATIVE BUILDING

Using AI to expand research and production bandwidth without outsourcing judgment.

CONTEXT / SELECTED PATH

CONTEXT / SELECTED PATH

SAIC → Pratt → Heady → Senior Product Design → independent product and portfolio practice

SAIC → Pratt → Heady → Senior Product Design → independent product and portfolio practice

02 / PURPOSE BEFORE ARTIFACT

Understand the need before committing to the requested interface.

Users and stakeholders are valuable sources of pain, context, and constraints. The product team still has to determine which solution should survive.

Users and stakeholders are valuable sources of pain, context, and constraints. The product team still has to determine which solution should survive.

01 / MAKE UNCERTAINTY CONCRETE

Make uncertainty concrete.

Turn abstract language and competing assumptions into things that can actually be compared.

02 / PRESERVE THE INVARIANT

Preserve the invariant. Question the artifact.

A screen, workflow step, or inherited pattern can change if its underlying function remains protected.

03 / CARRY JUDGMENT THROUGH IMPLEMENTATION

Carry judgment through implementation.

Design responsibility does not stop when a mockup is approved.

03 / STRONG AUTHORSHIP, DELEGATED EXECUTION

Strong authorship, delegated execution.

Strong authorship, delegated execution.

I use AI to expand research, retrieval, synthesis, alternative generation, repetitive production, and implementation assistance. The authority to frame, judge, select, and stop remains human.

CORE POSITION

AI output is candidate material, not authority.

AI output is candidate material, not authority.

The tool can accelerate execution. It cannot decide what is true, what is fair to claim, what best serves the product, or what meets the final quality bar.

AI EXTENDS EXECUTION

Research · retrieval · synthesis · alternatives · repetitive production · implementation support

WEI RETAINS AUTHORITY

Framing · product judgment · attribution · trade-offs · keeper selection · visual taste · final quality

PUBLIC ATTRIBUTION

Direct work is credited directly. Shared work is credited collaboratively. Project outcomes are not presented as personal impact unless the evidence supports it.

OPERATING MODEL / COMPACT PUBLIC VIEW

OPERATING MODEL / COMPACT PUBLIC VIEW

Delegation without delegating authorship.

Delegation without delegating authorship.

01

01 / WEI

intent, standards, judgment

↓

↓

02

02 / CANONICAL DIRECTION

truth, priorities, attribution

↓

↓

03

03 / SPECIALIZED WORK

research, project reasoning, design, production

↓

↓

04

04 / TOOLS

search, synthesis, Figma, code, browser, Framer

↓

↓

05

05 / EVIDENCE

sources, screens, builds, QA

↓

↓

06

06 / WEI REVIEW

accept, reject, redirect, park, stop

↺

↺

Next

Review returns evidence to the next decision.

CLOSING / WHERE I’M MOST USEFUL

I’m most useful on products where structure, craft, and implementation all matter—and where design is trusted to help define the answer rather than simply decorate it.

I’m most useful on products where structure, craft, and implementation all matter—and where design is trusted to help define the answer rather than simply decorate it.

CONTINUE

CONTINUE

View selected work

View selected work

View résumé

View résumé

Start a conversation

Start a conversation

WEI WANG / SENIOR PRODUCT DESIGNER

WEI WANG / SENIOR PRODUCT DESIGNER

Product models · systems · implementation judgment

Product models · systems · implementation judgment